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BE THE NEXTBEER MERCHANT

Bring Your Ideas To Life, Build Your Next Business And Win Exciting Prizes.

ABOUT LIFE NWA BOI EXPERIENCE

Rooted in the powerful Igbo culture of entrepreneurship and inspired by the revered Nwa Boi system, Life lager is igniting the next generation of business titans, empowering 30 BUSINESS minds to turn hustle into beer-selling empires, and elevating three champions from STREET HUSTLERS TO BUSINESS OWNERS.

How To Apply

Three simple steps to become the next Beer Merchant

1

Fill In Your Details

Provide your personal information - including your Name, Phone Number, Location and Social Handles. Make sure all details are accurate.

2

Submit Your Written Pitch

Write and submit your pitch - tell us how you would sell Beer differently. Share your unique market perspective and why you'd be the perfect Beer Merchant.

Maximum 1,000 words
3

Submit

Review your application, tick the consent boxes, and hit Submit Application. You'll receive a confirmation once your entry is received. That's it - you're in!

Prizes

Grand Prize
₦10,000,000
Seed capital and full support to launch your distribution business.
Category Winners ×3
Top performers in each market category receive mentorship and brand backing.
Master Mentorship Top 30
The top 30 applicants enter an intensive mentorship programme with industry leaders.

The Nwa Boi Gallery

Step into the vibrant world of Nwa Boi, where creativity and imagination come to life through a stunning collection of images and videos.

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