ABOUT LIFE NWA BOI EXPERIENCE
Rooted in the powerful Igbo culture of entrepreneurship and inspired by the revered Nwa Boi system, Life lager is igniting the next generation of business titans, empowering 30 BUSINESS minds to turn hustle into beer-selling empires, and elevating three champions from STREET HUSTLERS TO BUSINESS OWNERS.
How To Apply
Three simple steps to become the next Beer Merchant
1
Fill In Your Details
Provide your personal information — including your Name, Phone Number, Location and Social Handles. Make sure all details are accurate.
2
Submit Your Written Pitch
Write and submit your pitch — tell us how you would see Beer differently. Share your unique market perspective and why you'd be the perfect Beer Merchant.
Maximum 1,000 words
3
Submit
Review your application, tick the consent boxes, and hit Submit Application. You'll receive a confirmation once your entry is received. That's it — you're in!
Prizes
Grand Prize
₦10,000,000
Seed capital and full support to launch your distribution business.
Category Winners ×5
Top performers in each market category receive mentorship and brand backing.
Master Mentorship Top 20
The top 20 applicants enter an intensive mentorship programme with industry leaders.